As seen on celebs Fearne Cotton, Gemma Atkinson, Kirsty Gallagher, Natalie Imbruglia & Laura Wright ❤❤❤


  • The Sawa Sawa Shirt
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  • Wink Tee
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  • Unisex Mask Tee (White)
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  • Dip-Dye Dress
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Ethical Fashion: Proving there is a better way

We know that continuing the status quo is not an option and we must dare to be more if we are to protect our planet and the people on it. Fast fashion is accelerating our climate and damaging our eco-systems. At Origin, we are part of the Slow Fashion Movement and use the sale of our organic clothing to fund sustainable community projects in Africa. 
Find out more here

Slow fashion is about working toward a circular economy, using natural and recycled materials that are eco-friendly and pay a living wage to garment workers. We're trying to reduce our emissions with a planet-friendly and organic supply chain.

Our social enterprise model

100% organic cotton or recycled material, PETA-approved, non-toxic dyes and produced using renewable energy - our garments prove you don't need to sacrifice style for sustainability

Sustainable Fashion

All of our garments are either 100% organic cotton or made using recycled materials, plus they are printed using PETA-approved vegan dyes. View the credentials which showcase our planet friendly process...


Ethically Made

Our products are FairWear certified which means we know our garment workers are treated with respect in safe working conditions. Our suppliers publish reports each year to show how they are supporting workers.

Supply chain


100% of our profits go toward funding social impact projects in Africa. We fund African entrepreneurs with ideas on how to help make positive change in their communities.

Project News


Fearne Cotton is one of our sustainable supporters and is an ambassador of our social enterprise. An ethical champion herself, her work in mindfulness and positivity is the perfect match for our ethical brand.

Fearne Cotton

The lovely Fearne has a few of our tees and can be spotted, from time to time, sporting them on her insta stories. We are a huge fan of Fearne and her work - you'll find us at the wonderful Happy Place Festival each year too!

Gemma Atkinson

We are incredibly lucky that Gemma has been so supportive of Origin. As an animal lover she is proud to wear our vegan approved tees and she has encouraged her fans to help play a role in our journey to alleviate poverty.

Environmental blogger Lydia Cooke is a big fan of our ethical brand. We ensure our garments are sustainable and planet-friendly with reduced emissions coming from natural and recycled products and responsible agriculture.

Lydia Cooke

Environmental blogger and model Lydia looks epic in our tees... but even more importantly she is totally behind our purpose as a fierce supporter of humanitarian work herself. 

We're getting noticed...

Forbes and BBC are among the media outlets that have noticed our social enterprise and our attempt at fighting fast fashion with eco-friendly, ethical and sustainable production. We hope this encourages the slow fashion movement.

Our Original thinking is catching on...

We're lucky to have been noticed by some big publications as they look toward the future of fashion and how we can do more. We're proud to be leading the way!

We're proud to be featured on some of the largest ethical marketplaces in the world alongside some amazing sustainable brands. Wolf & Badger, Wearth, Compare Ethics and Know The Origin are some of our proud partners.

Our online retailers

You can find some of our products with our fantastic online partners, as well as some other amazing brands championing ethical consumerism and sustainability.


Businesses like Origin are truly changing the world and the way we think about what we consume.

Rafik Malik, Founder of Buy Good Feel Good

Origin reflects the future of ethical fashion but most importantly is driven by amazing people with big hearts.

Adam Force, Founder of Change Creator Magazine