COVID-19 UPDATE: Find out more about the Covid projects your ethical purchases are funding

Ordinary Won't Change The World

We are the UK's first 100% not-for-profit fashion brand.

Eat Fruit, Feel Good

Find out the story behind the new collection...


Fearne Cotton

The lovely Fearne has a few of our tees and can be spotted, from time to time, sporting them on her insta stories. We are a huge fan of Fearne and her work - you'll find us at the wonderful Happy Place Festival each year too!

Gemma Atkinson

We are incredibly lucky that Gemma has been so supportive of Origin. As an animal lover she is proud to wear our vegan approved tees and she has encouraged her fans to help play a role in our journey to alleviate poverty.

Lydia Cooke

Environmental blogger and model Lydia looks epic in our tees... but even more importantly she is totally behind our purpose as a fierce supporter of humanitarian work herself. 

Find out more about ORIGIN...

Our ORIGINal thinking has been noticed...

We believe there is a better way to create garments than the current ‘fast fashion’, a better way to run a business than ‘profits for shareholders’ and a better way then ‘traditional aid’ to help communities in need around the world.

Find out more

Our ethos: 100% of our profits return to Africa

In buying ORIGIN products you are contributing to sustainable community-led businesses in Mali, Ethiopia and The Gambia. These businesses are locally run, create jobs and have at their core their social purpose. 

Find out more

Praise for Origin

Businesses like Origin are truly changing the world and the way we think about what we consume.

Rafik Malik, Founder of Buy Good Feel Good

Origin reflects the future of ethical fashion but most importantly is driven by amazing people with big hearts.

Adam Force, Founder of Change Creator Magazine