Ordinary Won't Change The World

We are the UK's first 100% not-for-profit fashion brand.

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Our ORIGINal thinking has been noticed...

We believe there is a better way to create garments than the current ‘fast fashion’, a better way to run a business than ‘profits for shareholders’ and a better way then ‘traditional aid’ to help communities in need around the world.

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Our ethos: 100% of our profits return to Africa

In buying ORIGIN products you are contributing to sustainable community-led businesses in Mali, Ethiopia and The Gambia. These businesses are locally run, create jobs and have at their core their social purpose. 

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Praise for Origin

Businesses like Origin are truly changing the world and the way we think about what we consume.

Rafik Malik, Founder of Buy Good Feel Good

Origin reflects the future of ethical fashion but most importantly is driven by amazing people with big hearts.

Adam Force, Founder of Change Creator Magazine